BrandMaker Company Issues Essay Example | Topics and Well Written Essays - 1000 words

BrandMaker companion Issues - Essay Example role is the capacity to inuence other people, that it is conferred by the control of resources (positive and negative outcomes, rewards and costs, information, etc.) that ar desired, valued or needed by others and which make them dependent upon the inuencing agent for the satisfaction of their needs or reaching their goals. Different types of resources confer different types of power leading to different kinds of inuence (Turner, 2005). Power can also be defined as social process by which results can be obtained (Perkins & Arvinen-Muondo, 2013). The extent of power is also an important factor which depends largely on the level of need of those who are dependent upon the authority that possesses the control of resources. The great the dependency of people on a specific resource, the greater is the influence of those who.In BrandMakers CIM divisions case the power struggle can impose on _or_ oppress the business coming to CIM since Carl oss loyalty lies with EAD and his vision about CIM does not involve qualitative data. It is base only on quantitative data, figures and analysis of cost cuttings, expansion of BrandMaker business by providing EAD services to oversized ticket clients that are with CIM. Carlos is of the opinion that growth is only possible if both EAD and CIM are allowed an equal disaster considering them a part of the same field of work. Carlos believes in strengthening EAD by bringing in CIM alternatively than realizing these two as separate field of work and growing them accordingly.