The Rise of Event Industry

Introduction To Event Report The Rise Of Event Industry And Event Tourism YinJin Chen (Damon) 2-6 Words Count: 2052 words Date: 20 October, 2012 Table Of Content Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Chapter One: Events place today†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 People activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Government Support†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Important for local†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Chapter Two: Events and Environment Sustainability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Important for Environment Sustainability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦. 5 Effects to environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 What measures we can do?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ The biggest challenges that we faced†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Chapter Three: The events effects on society in future†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Positive effects †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Negative effects†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Events industry in 20 years†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Reference List†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Introduction In today’s society background, people become to pay more attention for the development of event industry and event tourism. For the past years, you might not have any concept about event, perhaps you also did not notice that event occurred in the world every single minute.Event has already into our life and people play different roles in it. Based on size and impact, we describe and categories them such as Mega-Events, for example Olympic Games, World Cup. Hallmark Events which like China Spring Festival, The Water-sprinkling Festival. Major Events such as Golf open championship, Formula one racing. General speaking, the emergence of the events and which process of developing affects our life. What benefits that events bring to us? what disadvantages that events cause? In the following report, I am going to analysis the imp ortance of the events industry’s in today’s Society.What measures can an event take in order to achieve environmental sustainability? How does events industry effects our society in the future. Chapter one Special events can include national days and celebrations, important civic occasions, unique cultural performances, major sporting fixtures, corporate functions, trade promotions and product launches (Bowdin et al, 2011). It looks like that we can see events are everywhere and today it has became a growth industry. For example, as News reported that for recent Olympic Games held which attract more and more countries and athletes to participate in it.At the same time, the number of audience has also been increasing year by year. Such as the 2012 Olympics Games in London, Chinese audiences in China in order to watch the games on TV that do not care about time difference. The emergence of events bring a large number of tourists to host venue, tourists make consumption o n local and at the same time TV ratings increase has brought big income which direct cause huge economic growth. Government play an important role in Events, sometimes government gives money and policy support to organizers, sometimes governments may also themselves be event producers or host organizations.For example, Mega-events like Olympic Games, World Cup. For event tourism, Governments invested in the development of event tourism, which give money support, contributed important to events specific needs infrastructure, for example, exhibition centers and stadiums. In the specific case of China, for example, there was only one convention and exhibition center larger than 50,000 square meters in 1992. By 2003 this number had risen to 16(Kaye, 2005). Events are also important for local community, as we know Hallmark Events, for example Chinese New year, The water-sprinkling Festival in Thai, The Munich Oktoberfest.These kind of festivals attract foreign tourism and mercy fund-rais ing. That is reason why those places of their communities that can still continue a century later for many of these festivals. Chapter two The real question regarding environmental sustainable is â€Å"What are we going to leave to future generations†. Today more people realized that if we keep developing our world which like what we did before, we need more than one earth to provide resources to maintain our life. So this just makes us to realized the importance of sustainable development.At the moment when we development of events, we also bring some impacts to the environment at the same time. For example, when we are building a conference and exhibition center, we have to concern about carbon emissions because of the engineering machinery we are using. How to correctly deal with construction waste is also a serious problem. As time moves on, the term â€Å"green events† have entered the events industry to generally refer to control the negative environmental impact s of events, including carbon reduction, recycling, waste reduction and so on.Olympic Games is one of famous Mega-events. The Centennial Olympic Congress, Congress of Unity, held in Paris in 1994, recognized the importance of the environment and sustainable development, which led to the inclusion of a paragraph in Rule 2 of the Olympic Charter (Olympic. org, unknown time). The IOC(International Olympic Committee) has admitted its specific function to promote sustainable development and to take the environment as the third dimension of the Olympic spirit, sports and culture. Event greening is not rocket science; it is common sense if you care about people and our planet.It should also make financial sense, and build a positive brand, with many other benefits unfolding as it becomes a standard way of doing business. However, it is essential that it is incorporated into the core function of the event, and should not be an afterthought or an add-on at the last minute (Plato, 2010). It i s very important that environmental sustainability are included right from the start, even in the tender process for larger events. High-level support is essential and an appropriate budget to make sure that events greening process is successful.To ensure the successful implementation of event- greening strategy, there are some processes we can do. Preparation As an events organizer, firstly we have to set up a green team, not only one person. Everyone in this team is playing each role. For example, the green team could include managers, high-level decision makers, managers, environmental experts, and key operational staff relating to aspects such as venues, transport, communication and so on. Making events green should not be the responsibility of only one person, but is a team effort including all the different role players. PlanningThe second step is to determine the main principles and these principles should be supported by go through a simple greening policy to show what you w ant to achieve. This can be given to sponsors and suppliers, so that they are also encouraged to consider their environmental impact, and to keep your policy. Implementation The third step is to ensure the planning into real action. If more people participate, it will make the task much easier. Encourage participants to get actively involved in greening initiatives, and ensure that they are aware of process and know how they can contribute.Staff and team members should be informed about the greening plan, and their in the process should be clued. Monitoring and evaluation Monitoring and evaluation in the green event is a very necessary conditions, it should be applied to and continuous development. In the detailed plan, the early event middle and late relates in together. This can guarantee information in the implementation process will not be misunderstood. I think the biggest challenges for us to do is that when an event has finished, if we consider sustainability, it is important to take into ccount the positive long-term impact or legacy of event on the host city or community. Like how to strengthen the social impact, such as community involvement and fair employment. Balancing with increase local economic, social and environmental benefits. Chapter 3 Events can have some positive and negative social impacts in the future. Cooper et al. (2005,pp. 246-247) have identified the following positive generic social impacts of tourism that can also be ascribed to events. * The fostering of community/ civic pride. Creating sociocultural awareness and peace. * Shared infrastructure. * Direct sociocultural support. (Raj & Musgrave, 2009) According to the above, events can let people fell the real life. This will motivate and assist the host feel proud, and provide a better experience for the participants. Events can bring people to new places and give them more understanding and knowledge of cultures and environments. This can be looked as a process of education, if leader do like this properly, it can make our society has more awareness, sympathy and admiration.Events can make countries bring more culture exchange, so that the participants and the local community can promote peaceful development. When events host in a developing country, for example, the FIFA 2010 World Cup in South Africa, The local infrastructure according to the requests of events construction, so this can make people to improve the quality of life by enjoy these improved facilities. These infrastructures include improving sports venues, airport and public transportation construction. The different events can provide funds to help local charities, conserve natural and culture sites and restore heritage sites.The revenue comes from events held in the goods sold and tickets cost can be donated to the local charity organization. Events can also have negative impacts in future, it can effects to participants, stakeholders and host local community. Events participants from other country that sometimes their behaviors can bring a detrimental impact on quality of life for the local community. For example, such as crowding and congestion will happen in future. In some country, local people has being displaced from their land in order to build new facilities construction.For example like Olympic games. How to deal with the Games infrastructure after games, especially new venues. More attention needs to be paid like after Olympic Games end, charge the regional and venues fees whether can provide sustainable returns and make community benefit. If such facilities do not have a significant post-Games use they can become ‘white elephants’, and a burden to the taxpayers (Cashman, 2002). One question we have to think about which is after Olympic games, do we have to put money in to maintain the venues? If we need, making money cost effective.Sydney’s Aquatic Centre is a good example of a dual purpose venue in that it housed both the best facilitie s for elite sport as well as sport for all venue, which included play areas for children. The future of the Main Stadium, by contrast, is more problematic. There is the initial cost of reconfiguring the Stadium, reducing its capacity from 120,000 to 80,000 and then there is the problem of finding sufficient tenants to make the Stadium cost efficient (Searle, 2002) In my opinion, events industry in future 20 years will be a lot of changes.Because events of the future will need to adapt and evolve to respond to economic, environmental, social and technological changes. As we think an event has to think green today and even more in future. Events bring our environment negative effects gradually reduce and make more contribution to make our environment sustainability. Events of scale will be increased and countless of new themes will be gave out. Events industry comprehensive rise up and become the important part of the tourism economic. ConclusionAs the Olympic Games has been hosting s uccessfully, people become to pay more attention about events industry. Events is developing gradually and become more important. But in its development process we also see negative effects for our environment and society. But I believe that in the events industry development process of future, the organizers will be more efficient to manage it in order to make event industry better. Reference List Bowdin, G. , Allen, J. , O’Toole, W. , Harris, R. , McDonnell, I. , (2011). Events management. 3rd ed.Great Britain, Elsevier. Cooper, C. , Fletcher, J. , Fyall, A. , Gilbert, D. and Wanhill, S. (2005). Tourism Principles and Practice, 3rd edn. Prentice Hall, London. Cashman, Richard (2002): Impact of the Games on Olympic host cities: university lecture on the Olympics [online article]. Barcelona :Centre d'Estudis Olimpics (UAB). International Chair in Olympism (IOC-UAB). Available from: ;http://olympicstudies. uab. es/lectures/web/pdf/cashman. pdf; [Date of publication:2002] Kaye, A. (2005). China’s convention and exhibition center boom.Journal of Convention ; Event Tourism, 7(1), 5-22. Olympic. org. Mission [Internet] Sport and environment commission: Available from: ; http://www. olympic. org/sport-environment-commission? tab=mission; Plato, D,. (2010). Smart Events HANDBOOK: How to implement event greening. Cape Town, Independent publisher. Raj, R. and Musgrave, J. (2009). Event Management and Sustainability. CAB International, London. Searle, Glen (2002): Uncertain legacy: Sydney’s Olympic stadium. European planning studies, vol. 10, no. 7, p. 845-60.

The Hypocrisy of Being Earnest

The Victorian era was a time of smugness and pomposity for the newly rich generation who quickly rose in class during and after the industrial revolution. Nothing was as it seemed in this day when earnestness was allegedly the most prized attribute a man could possess. In Oscar Wilde’s classical satire, â€Å"The Importance of Being Earnest,† every character embodies the ideas and values of this â€Å"earnest† age. Oscar Wilde’s primary character in â€Å"The Importance of Being Earnest,† Jack, spouts hypocrisy when his mouth is open, and sometimes when it is closed. At first impression, Jack seems to be a true gentleman. Indeed, the beginnings of his conversation with Algernon in the opening scene proves just that, but when the subject of his travels back and forth from the city to the country is brought up, Jack makes excuses and hastily changes the subject to more lighthearted topics like cucumber sandwiches (890). But very soon Algernon broaches the subject of â€Å"Bunburying,† to Jack’s ignorance. Little does this kindly gentleman know, however, that he is in fact â€Å"one of the most advanced Bunburyists (Algernon) know(s)† (894). The explanation Algernon receives from his questions is simply that Jack is Ernest in town, and Jack in the country. Perhaps Jack who is Ernest is not as earnest as he seems? Algernon certainly thinks so. He produces a cigarette case belonging to Jack with the inscription â€Å"From little Cecily with her fondest love† (892). At which point, Jack says that it is very ungentlemanly to read someone else’s cigarette case. If Jack is so concerned about being gentlemanly, then why is he, as Algernon puts it, a â€Å"Bunburyist? † Only a few lines later, Jack says to Algernon: â€Å"My dear Algy, you talk exactly as if you were a dentist. It is very vulgar to talk like a dentist when one isn’t a dentist. It produces a false impression† (893). This statement condemns him as a dreadful hypocrite to attentive readers. Jack claims to be a gentleman though he leads a double life, yet still dictates to others how a gentleman should act. In essence then, Jack, despite his admonishing of Algernon, is very much talking like a hypothetical dentist even if he isn’t one. It is not only Jack who is a hypocrite, however, as Algernon and Jack committed twin sins. After Jack’s admission of leading a double life, Algernon too confesses: You have invented a very useful younger brother called Ernest, in order that you may be able to come up to town as often as you like. I have invented an invaluable permanent invalid called Bunbury, in order that I may be able to go down into the country whenever I choose. Bunbury is perfectly invaluable. If it wasn’t for Bunbury’s bad health, for instance, I wouldn’t be able to dine with you at Willis’s to-night†¦ (895) Bunbury and Ernest are one of the same. However, Algernon is guilty of hypocrisy in more than just this instance. Upon Jack’s entrance, Algernon has a spread laid out in preparation for Lady Bracknell and Gwendolen, including a selection of cucumber sandwiches. When Jack reaches for one, his hand is slapped away by the host, because they are to be saved, then Algernon continues eating the cucumber sandwiches (891). However, perhaps the most astonishing crime of hypocrisy Algernon commits takes place in act II, upon Jack’s discovery that Algernon is assuming the role of his â€Å"brother,† Ernest. Algernon declares that â€Å"one must be serious about something, if one wants to have any amusement in life. I happen to be serious about Bunburying† (932). With this statement, Algernon has admitted that the only thing he is serious about is lying to others. This Victorian gentleman, who claims to be earnest, is serious about nothing but the deception of others. Cecily and Gwendolen, too, are prisoners of their own hypocrisy. Indeed, it seems as though Cecily is such a hypocrite that the only hypocrisy she can detect herself is in lies. Upon her meeting with Algernon, who is at the time pretending to be Jack’s wicked imaginary brother Ernest, Cecily expresses that: â€Å"I hope you have not been leading a double life, pretending to be wicked and being really good all the time. That would be hypocrisy† (913). In addition, Cecily too contradicts the lady-like humble manner the Victorian women were so proud of. As Algernon, in guise of Ernest, declares his love for Cecily, instead of the typical thank you and returning of compliments, she pulls out a diary and writes the compliment down, asking for more. Gwendolen, meanwhile, is worrying over whether or not she is still to love Jack since his name is Jack, and not Ernest as he deceived her. Her judgment is sure to be flawed though, seeing as how in her opinion, â€Å"In matters of grave importance, style, not sincerity, is the vital thing† (935). At last, the true irony of this hypocritical opinion comes out when Jack confides that he is to be rechristened â€Å"Ernest. † Then, Gwendolen is not opposed to the marriage as she had been five minutes prior. Indeed, as events unfold her decision changes along with the changing of Mr. Worthing’s first name. Remember, that earnestness is prized above all, so Gwendolen and Cecily both desire to marry a man named Ernest. Whether he is really earnest or not is of no importance, because as Gwendolen said, style is much more important than sincerity. All in all, the behavior of Wilde’s infamous hypocrites is astounding, to say the least. However, this must say something of the manner of the â€Å"earnest† Victorian age. Was it truly being earnest that was the desire of men and women? Or was it to appear earnest? If the latter is true, then it was necessary to be a hypocrite just to keep a name. Regardless of the case, it can be sure that Worthing at least has succeeded. All of his life he claimed to be Ernest, not Jack, but when he found out he truly was Ernest, he finally realized the importance of being earnest.

Bluebells of Scotland

Compelled by society’s negative opinion of the trombone, Pryor composed â€Å"Bluebells of Scotland† in order to display the capabilities of the trombone and to emphasize that it could play very difficult pieces. This piece is a little more upbeat and physical than other pieces of the same time period, but what makes this piece particularly unique is that it is the only piece with a high level of difficulty for trombone that was composed in the time of its conception. The piece is intended to be accompanied by an orchestra but can be played with piano accompaniment as well. The characteristics of this piece are very dynamic and free. The expressivity of the piece is left up to the interpretation of the performer which allows for a large amount of freedom and creativity. There are quite a few cadences that allow the performer to take control of tempo and dynamics. â€Å"Bluebells of Scotland† includes both very slow and lyrical passages as well as many very quick and difficult runs, double-tonguing, octave jumps, lips slurs, and a vast amount of high register notes. The introduction of the piece begins with a triumphant cadence peaking at a high register C, which slowly decays into a very lyrical melodic sequence that takes the shape of the original lyrics, which read: â€Å"Oh where, tell me where, is your highland laddie gone? Oh where, tell me where, is your highland laddie gone? He’s gone with streaming banners where noble deeds are done. And it’s oh! in my heart I wish him safe at home. † The piece then moves into a much more difficult technical variation of the original melody and progressively builds in speed until the also very triumphant ending. Around the time the then eighteen or nineteen year old Arthur Pryor composed â€Å"Blue Bells of Scotland†, he had only been playing the slide trombone for three to four years. Pryor was given the slide trombone as a payment to a debt and taught himself to play it fairly quickly. Amazingly, Pryor wrote the piece with the knowledge of only a few slide positions and would use false tones and alternate positions for notes in the fifth, sixth, and seventh positions. Despite this, â€Å"Blue Bells of Scotland† is still one of Pryor’s most memorable pieces and is still widely known today. A few years after composing â€Å"Bluebells of Scotland† he arrived in New York by invitation of John Philip Sousa. After arriving to be in Sousa’s new concert band, Pryor was offered by Frank Holton the position of principle chair trombonist. When Holton left the position, Pryor became the featured soloist of over 10,000 solos as principle trombonist for Sousa’s band. â€Å"Blue Bells of Scotland† serves as a constant reminder of the trombone’s capabilities as a very lyrical instrument and its ability for technical prowess as well. Arthur Pryor inspired interest in the trombone with his virtuoso playing, and â€Å"Bluebells of Scotland† in particular has been a standard of trombone literature for decades and a favorite challenge for advanced players†(Kleiner). The piece will always have a special place in the hearts of all trombonists, both past and future. Works Cited http://www. celticscores. com/sheet-music/628_Blue_Bells_of_Scotland http://bluebellstrilogy. com/blog/2010/05/arthur-pryor-blue-bells-and-trombone/

McDonalds as the leading global foodservice retailer Case Study

McDonalds as the leading global foodservice retailer - Case Study Example The following are their targets: Constant currency results exclude the effects of foreign currency exchange and are calculated by translating current year results using the previous year average exchange rates. System wide sales include sales at all restaurants both from company operated stores and franchisees. Return on incremental invested capital is a measure used to evaluate the overall profitability of all business units, the effectiveness of capital deployed and the future allocation of capital. The company's business strategy is tagged by management as the "Plan to Win". The plan is focused on customers and alignment of the company, its franchisees as well as its suppliers. The business model employed by the company enables them to consistently deliver locally-relevant restaurant experiences to customers and become an integral part of the company they served. The "Plan to Win" strategy is centered on being better, not just bigger - which has become the company's system wide mantra for six years now. It provides not just a common framework for the global business corporation but also allows for local adaptation. It is the corporate headquarters philosophy to think globally but to act locally. The company executes multiple initiatives in order to pull off their grand strategy. Every program focuses on the five key drivers of exceptional customer experience. The key drivers are people, product, place, price and promotion. The company aims at enhancing the restaurant for customers worldwide in order to grow sales and customer visits. The company's success factors include brand affordability, menu variety and beverage choice, convenience expansion, ongoing restaurant reinvestment and operations excellence. McDonald's Short Term Objectives McDonald's will continue to drive success and profitable growth in the years to come. They will further differentiate the brand, increase customer visits and grow market share by pursuing their short term objectives in three key areas. The areas include service enhancement, restaurant reimaging, and menu innovation. The company will leverage technology in order to make it easier for restaurant staff to quickly and accurately serve customer. They will also speed up the interior and exterior reimaging efforts as well as innovate at every level of their menu in order to deliver great taste and value to customers. (McDonald's Corporation, 2010) McDonald's Functional Tactics In the US, the company's functional tactics include strengthening the restaurant's core menu and value offerings such as the Big Mac, pursuing new growth opportunities in chicken, breakfast, beverages and snack options, and elevating the brand experience. New product offerings include Mac Snack Wrap, frappes and smoothies. They will be updating their technology with a new point of sale system; optimizing drive-thru service; enhancing restaurant manager and crew retention and productivity; and completing interior and exterior reimaging in about 500 restaurants. (McDonald's Corporation, 2010) In Europe, the company focuses on building market share by updating restaurant's ambiance through reimaging approximately 1,000 restaurants. They will be leveraging technologies such as

Facilitating Learning in Professional Practice Essay

Facilitating Learning in Professional Practice - Essay Example The word construction can be used in terming the learning of nursing students in course of their education. 1 The conceptions of students change during education and they are studied by vosniadou (1994), Tynjala (1999). Their study gave knowledge about how the student nurses define the health promotion concept's relationship with health education. The student's descriptions about promotion of health emphasised the approaches, which concentrate on life style and changes in behaviour. Some students did not understand the relationship between health promotion and health education and the relationship between them in professional practice. The student must be aware of the interpretations of health promotion and the methods to apply them in practice. The change in conceptions and constructions of student nurses can be viewed as change in conceptions in the learning process. In this course the students understand what is the right meaning of health promotion. When the understanding is advanced the students act like experts. They observe a large area of results due to promotion of health and they will be able to apply them in new and critical situations. When the constructivist idea about knowledge is present, then the learning can be consistent. The learners build their knowledge by re constructing their concepts about health promotion and they interpret new information by using existing knowledge. In the process of moving from education while understanding health promotion to assess competence, it is necessary to be aware of the developments in the student in the course of education.1 In number of countries the teaching regarding health promotion in nursing education is on the basis of two WHO declarations; the Ottawa charter (1986), Health for all 2000. According to those charters, health promotion is defined as a process of making people capable of having control over their health and even to improve it. It should combine the structural change along with individual education. In nursing it is viewed as an integral part of daily practice. It should incorporate disease centred approach as proposed by Robinson and Hill (1995) as they are cited in 'Investigating student nurses' constructions of health promotion in nursing education, health education research'. But this is not enough. For modern needs of the society the nursing students must be equipped with promotion of health, which incorporates societal, political, economic and media aspects. The new approach should refer to interaction about promotion of health, which needs to clarify about the values, beliefs and determinants of health along with behaviour. The aim should be well being of individuals and empowerment of their communities. The promotion of health is situation specific and occurs in even complex situations. Then the knowledge building needs flexibility along with critical thinking, which reflects health promotion. The most complex form of change in student's conception is about revision at the level of theory, which is capable of causing misconceptions. This results in inconsistency and inertia. The studies of Tynjala (1999) establish that the change in concepts occurs on four levels; individual's semantic level, at the level of relationships between concepts, ontological level, and at the level of theory. According to Boud and Walker (1998) the context is the most important influence on reflection of learning. Different

How can we distinguish between a liberal and a conservative in the Essay

How can we distinguish between a liberal and a conservative in the United States What fundamental assumptions separate these two ideologies - Essay Example Ideologies are formed by a person’s innermost beliefs, cultivated by years of thought and shaped by life’s numerous experiences. An ideological debate causes a more emotive response in individuals than does any other. Political ideologies can never die and in politically turbulent times, such as these, are very much alive. The 9-11 attacks, abortion the war in Iraq, the loss of civil liberties, global warming, health care, gay marriage, stem cell research and many other politically motivating subjects have ignited emotional ideological battles. This discussion explains the reasons for and provides examples of the current ideological fervor in the U.S. and will explain the discrepancies of a failed conservative ideology, which has been a major factor in this awakening. The tenets of Liberalism proclaim a strong conviction in democracy and belief that the constitutional authority of the people will limit a powerful, expansive government. Liberal legislative leadership, partly through necessity, has instigated steady governmental growth well beyond where the architects of the constitution and most citizens would favor. The conservative ideology is based upon their interpretation of Christian-based morality. Conservatives are against the government regulating corporations but are very much for legislation that regulates the private conduct of individuals and for advancing their religious agenda regardless of the irreparable damage to civil rights and liberties or the scientific or constitutional evidence that is contrary to their opinion. Abortion, stem cells, teaching evolution and gay marriage are preeminent examples of current ideological debates between Conservatives and Liberals. Those of a conservative ideology are against legalizing abortion. They believe it to be murder and are crusading to save babies’ lives. However,

The importance of volunteering in my community to make it a batter Essay

The importance of volunteering in my community to make it a batter place - Essay Example A volunteer helped him to the home. I immediately called for an ambulance and in no time, dad was taken to the hospital. It was all happening before my eyes, and the remembrance of that feel haunts me till this day. My father, who was both a parent and a spiritual guide to me, was struggling breath by breath for life. Any moment, anything could happen. Nonetheless, this saddest experience of my life taught me the importance of volunteering. In the few days I spent at the hospital to nurse my father as he was recovering, I used to see volunteers offering help to the needy and counseling them to raise their self esteem. I was totally impressed. After all, it was a volunteer that helped my father reach home when he was in trouble! That day, I took an oath to volunteer any way by which I could benefit my community. Few activities that I have made my habit and part of everyday routine in an attempt to benefit my community and making the environment better for them is picking up garbage fr om the streets and throwing it in dustbins, buying seeds and growing plants as many as I can, and providing people with due help in the way the need. I truly believe that volunteering is something much more sacred and noble than our possessions.

Nature Essay Example | Topics and Well Written Essays - 250 words - 2

Nature - Essay Example The product claims that its ingredients are 92 percent natural. The image that the advertisement uses to promote its assumptions is the picture of various plants and herbs that are coming out of its bottle. The word â€Å"Naturals† attached to the product name itself gives an illusion that the product is all natural. It also uses the figure â€Å"92% natural ingredients† as part of its packaging design. To call something â€Å"natural† means â€Å"not altered, treated, or disguised as well as in a state regarded as primitive, uncivilized, or unregenerate† (Joltes , par 7). Joltes goes on further to say that â€Å"natural† products are perceived to be â€Å"unprocessed and comes from unrefined ores, minerals, plant materials, or other "natural" sources† (par 7). â€Å"Natural† products are believed to be safe and pure (Joltes , par 14). â€Å"Unnatural† products are the exact opposites of â€Å"natural† products. These are products which are processed and may contain

Juvenie Justice Research Paper Example | Topics and Well Written Essays - 2000 words

Juvenie Justice - Research Paper Example We would look into the findings of William Blackstone one of the first pioneering advocates that inspired the early Americans to effectively improvise Juvenile law in the state legislature. This paper would further account for the varying reasons that uphold the prevention of Juvenile courts and the investigation of on stake delinquencies for appropriate juvenile constitution. In addition the thesis by stands on analysis pertaining to the addressed issues, strategies and the intervention procedures necessary to compensate juvenile offences. Conclusively this particular paper would effectively highlight previous cases of interest and how effectively these shaped in making the US society what they are today and the comprehensive procedures affiliated with them along the way. Juvenile justice A standing juvenile court (or undeveloped criminal's court) is a court of law partaking distinct power to try and authorize decisions and in particular judgments for criminalities committed by chil dren, teenagers or adolescents who ought to not have reached the minimum stage of preponderance. In furthermost contemporary lawful structures, felonies committed by youngsters and juveniles are treated in a different way as opposed to the similar criminalities committed by adults. Unembellished felonies, like assassination or gang-related deeds, in forty four states of the United States of America are seen upon as the equal crimes committed by a grown person: "Inaugurating near to almost thirty five years ago, proliferations in vehement infantile crime allowed adjudicators to relocate adolescents and young juveniles to adult-criminal law courts. On no account does countrywide statistics exist arranged to specify the numeral figure of adolescent criminals impeached as adults.† The constitution has extensively demarcated a route amongst juvenile and adult criminals, but that line has stayed strained at dissimilar spaces, for altered motives. Initially in United States antiquity , the law was deeply prejudiced by the mutual law of England, which administered the American colonies. One of the most significant English attorneys of the period was William Blackstone. Blackstone’s Explanations on the Commandments of England, first printed in the late 1760s, were extensively read and venerated by our nation’s founders. Throughout the nineteenth century, the handling of juveniles in the United States initiated to alteration. Communal campaigners initiated to produce exceptional amenities for disturbed juveniles, specifically in large cities. In New York City, the public for the Preclusion of Juvenile Law-breaking recognized the New York House of Refuge to line young delinquents in 1825. The Chicago Reform School was unbolted in 1855. The crusaders who reinforced these organizations wanted to defend youthful reprobates by unraveling them from adult criminals. They also focused on reintegration vexing to help undeveloped offenders evade an upcoming lif e of wrongdoing. In 1899, the principal juvenile court in the United States was recognized in Cook County, Illinois. The impression swiftly wedged on, and indoor to 25 years, most states had established up juvenile court arrangements. The initial juvenile courts united with restructuring schools the same longing to reeducate

Donald Patriquin Essay Example for Free

Donald Patriquin Essay Donald Patriquin was born on October 21, 1938, in Sherbrooke, Quebec. His love for music became particularly evident when he started to compose songs at the age of eleven. Although his passion for music never waned, he took a detour when he finished a biology course at Bishop’s University in 1959. In 1964, he earned his Bachelor’s Degree in Music at McGill University but completed his Master’s Degree in Music Composition in University of Toronto. He also earned his Associate in Music Degree from McGill University and received a Royal Canadian College of Organists diploma in organ performance. His student years at McGill University were under the tutelage of Istvan Anhalt, a naturalized Canadian who traces his grassroots to Budapest. Anhalt was a survivor of World War II and migrated to Canada in 1949 where he became popular for his contributions to music. Patriquin looked up to Anhalt as can be proven by an article he wrote in commemoration of McGills 150th anniversary. He describes his professor as someone who â€Å"managed to instill a love for that purest of all music – folk melody – without having to introduce it† to him directly. He believes that it was the professor who helped him learn life-long skills as his approach to the study of composition was through intricate analysis of the works of masters coupled with a lot of listening and creative assignments. He remembers a Monday when he had to submit a composition to Anhalt but knew it was a bad one because he could not seem to summon enough ingenuity when he worked so hard on it throughout the weekend. He tried playing it on the piano but opened up to Anhalt regarding his frustration because his composition still sounded very horrible despite his efforts. Anhalt confirmed that the composition was terrible and told him, â€Å"But now you know vat you don’t vant to write! † Patriquin realized that Anhalt was right. There is nothing wrong with giving up on a creative lead that one saw has great potential but could not seem to develop well. A quick break and starting all over again can usually produce better results. This lesson of learning to move on from a failure, according to Patriquin, was the best thing he ever learned from Anhalt. His Masters Degree in Music Composition at the University of Toronto was under the tutelage of John Weinzwig. The professor was a Polish immigrant who learned how to play the mandolin at age 14. Weinzwig and his brother usually rendered songs to the public for pocket money but at the age of 19, he decided he really wanted to become a composer. He is also an alumnus of the University of Toronto and is the first to explore the serial technique using a 12-tone row for Canadian music. This tenacity to create new concepts in music is probably one of the greatest lessons that Patriquin absorbed because he is not afraid to initiate developments in the music industry. He became a professor in McGill University for thirty years. He taught theory, musicianship and arranging to students and ensembles. Working within an academic institution gave him the opportunity to use its extensive library and research about folk music. Although one could not find any resource as to how he got side tracked to biology, there is a possibility that the chance to study science honed his skill in research and experimentation, which, he was able to apply to his music as he composed and arranged many songs during his stay in the university. Although no student is recorded to be as great as their teacher, Professor Patriquin, through his popularity, may have been able to give his students more exposure and chances to perform their own music in public. Mr. Patriquin is well known particularly for his choral and instrumental arrangements of folk music. His output includes many short and extended choral and instrumental works, liturgical settings, a piano concerto, works for voice and piano, music for theater and ballet, and mixed media. Patriquin’s works frequently make use of folk music elements and abstract noises recalling sounds of nature. Canadian traditional music is vast because of the richness of its European origin including British and French culture. Anglo-Canadian folksongs can be learned in Western Quebec and Southern Ontario. People in the northern part of Ontario, however, have more French influence in their history and have kept the folk music of France alive amongst them. Other places in Canada have kept other cultural songs of Scottish, Icelandic, Ukrainian, Polish and Hungarian origins. Patriquin loved to research for these traditional music, lullabies and stories and bring new life to them using folk music instruments. These two factors are the reasons why his music can truly be considered Canadian. One of the awards he received was first prize from the New York Melodious Accord Biennial Composition Search for New Choral Music. His entry, Antiphon and the Child of Mary, was based on a not so famous Newfoundland carol that he was able to dig into while continuing his interests in Canadian folk music. Patriquin likes making arrangements using Canadian folk instruments like the fiddle and harp. His â€Å"Hangman’s Reel,† is a ballet score commissioned by Les Grands Ballets Canadiens. The music shows Patriquin’s Quebec origins because of its use of the American and Irish fiddle. The score was originally written for famous Quebec fiddler, Jean Carignan, who is also known as a leader in Celtic traditional fiddle music. The most important pieces that he had created is his large-scale compositions such as the Earthpeace I and II ( recorded by The Gerald Danovitch Saxophone Quartet and pianists Luba and Ireneus Zuk), Celebration For The Planet Earth, and the Requiem at Sea have earned him a reputation as a composer whose music addresses many concerns. His music is available on CDs and sometimes radio; his choral music is published by A Tempo and Canadian International Music in Canada, and Earthsongs in the USA. His major choral works include Six Songs of Early Canada (still one of his more popular works), Songs of Innocence, A Child’s Carol, World Music Suite One, â€Å"Caribbean Mass† (based on the traditions and instruments of the Caribbean) and Canadian Mosaic (a suite of Canadian folk-based music reflecting the origins and variety of Canada’s immigrant populations). Other works for voice is Cycles, a setting for soprano, piano and clarinet of Frank Scott’s poetry dealing primarily with Canada’s Northern Shield, and Louisa’s Story. After all this contributions in music, Mr. Patriquin is now living in his native Eastern Townships of Quebec, where he is finding more time to perform, conduct, compose, produce and publish. Bibliography â€Å"ANNEX 1- DONALD PATRIQUIN. † Promomuse. 2000. Sunnymead. Viewed 7 Oct 2007, http://www. sunnymead. org/promomuse/annex. html. Donald Patriquin. Wikipedia, The Free Encyclopedia. 13 Jun 2007, 15:26 UTC. Wikimedia Foundation, Inc. Viewed 7 Oct 2007, http://en. wikipedia. org/w/index. php? title=Donald_ Patriquinoldid=137914857. Donald, Patriquin. â€Å"Bibliography. † Viewed 7 Oct 2007, http://www. donaldpatriquin. zzzcom/index. htm. â€Å"Education and Early Career. † The Canadian Encyclopedia. 2007. Viewed 16 November 2007, http://www. thecanadianencyclopedia. com/index. cfm? PgNm=TCEParams= U1SEC883941. Elliot, Robin and Gordon E. Smith. â€Å"Istvan Anhalt Pathways and Memory. † McGill-Queen’s University Press. 2007. Viewed 17 November 2007, http://mqup. mcgill. ca/book. php? bookid=757 â€Å"Folk Music, Franco Canadian. † The Canadian Encyclopedia. 2007. Viewed 16 November 2007, http://www. thecanadianencyclopedia. com/index. cfm? PgNm=TCEParams= A1ARTA0002879. Jean-Pascal Vachon, Evan Ware. Patriquin, Donald. The Canadian Encyclopedia. Historica Foundation, 2007. Viewed 7 Oct 2007, http://thecanadianencyclopedia. com/index. cfm? PgNm=TCEParams=U1ARTU0002737 Patriquin, Donald. â€Å"A Lesson for Life. † McGill University. 2007. Viewed 16 October 2007, http://www. alumni. mcgill. ca/? id=MjgxNA%3D%3D â€Å"Weinzweigs First Use of Serialism. † The Canadian Encyclopedia. 2007. Viewed 16 November 2007, http://www. thecanadianencyclopedia. com/index. cfm? PgNm=TCEParams =U1SEC883941.

Antacids Structure and Uses

Antacids Structure and Uses Antacids are medications that increase the pH balance in your stomach. A number of symptoms, including heartburn, gastritis, and gastro -esophageal reflux disease (GERD), can be treated with them. In most cases, antacids start working within a few minutes. It is important to note that they may not always be necessary, and they can have serious consequences if used improperly. The most common of these bases are hydroxides, carbonates, or bicarbonates. The following table contains a list of the active ingredients found in several common commercial antacids, and the reactions by which these antacids neutralize the HCl in stomach acid. Compound Chemical Formula Chemical Reaction Aluminum hydroxide Al(OH)3 Al(OH)3(s) + 3 HCl(aq) > AlCl3(aq) + 3 H2O(l) Calcium carbonate CaCO3 CaCO3(s) + 2 HCl(aq) > CaCl2(aq) + H2O(l) + CO2(g) Magnesium carbonate MgCO3 MgCO3(s) + 2 HCl(aq) > MgCl2(aq) + H2O(l) + CO2(g) Magnesium hydroxide Mg(OH)2 Mg(OH)2(s) + 2 HCl(aq) > MgCl2(aq) + 2 H2O(l) Sodium bicarbonate NaHCO3 NaHCO3(aq) + HCl(aq) > NaCl(aq) + H2O(l) + CO2(g) What Are Antacids? How Do They Work? Types of Antacids Is Simethicone an Antacid? What Are Antacids Used For? When to Consult Your Doctor About Antacids Final Thoughts on Antacids Working of antacids The opposite of an acid is a base, and thats exactly what an antacid is. Antacids make you feel better by increasing the pH balance in your stomach. The pH system is a scale for measuring the acidity or alkalinity of a given environment (in this case, your stomach). The scale goes from  0 to 14. A pH of 7 is neutral. Below 7 is acid. Above 7 is alkaline Normally, the acid level in your stomach is about 2 or 3. Trouble may start when your pH drops below those numbers. To make you feel better, an antacid need not bring the pH level all the way up to 7 (neutral), which would be a highly unnatural state for your stomach. In order to work, all the antacid has to do is get you to 3 or 4. It does this by neutralizing some of the excess acid.   Due to several complex factors, a base cant neutralize your acid all by itself. A base needs some chemical helpers, or ingredients, to accompany it as it neutralizes the acid in your stomach. All antacids contain at least one of these four primary ingredients: Sodium Calcium Magnesium Aluminum. Antacids are medications that increase the pH balance in your stomach. A number of symptoms, including heartburn, gastritis, and gastroesophageal reflux disease (GERD), can be treated with them. In most cases, antacids start working within a few minutes. It is important to note that they may not always be necessary, and they can have serious consequences if used improperly. What Are Antacids? Antacids are medicines that work by increasing the pH balance in your stomach. Americans currently spend close to $1 billion per year on antacids. This is because antacids can quickly relieve the symptoms associated with occasional heartburn and indigestion. Though they cause problems for some, antacids can be taken safely by most people. Consumers who use antacids only once in a while, and as directed, are unlikely to experience significant side effects. But antacids may not always be necessary, and they can have serious consequences if used improperly. Frequent and prolonged use can cause irreparable harm to your heart, kidneys, or bones. Even if used occasionally and in moderation, antacids can cause problems for people with special medical conditions. How Do They Work? The opposite of an acid is a base, and thats exactly what an antacid is. Antacids make you feel better by increasing the pH balance in your stomach. The pH system is a scale for measuring the acidity or alkalinity of a given environment (in this case, your stomach). The scale goes from  0 to 14. A pH of 7 is neutral. Below 7 is acid. Above 7 is alkaline. Normally, the acid level in your stomach is about 2 or 3. Trouble may start when your pH drops below those numbers. To make you feel better, an antacid need not bring the pH level all the way up to 7 (neutral), which would be a highly unnatural state for your stomach. In order to work, all the antacid has to do is get you to 3 or 4. It does this by neutralizing some of the excess acid. Due to several complex factors, a base cant neutralize your acid all by itself. A base needs some chemical helpers, or ingredients, to accompany it as it neutralizes the acid in your stomach. All antacids contain at least one of these four primary ingredients: Sodium Calcium Magnesium Aluminum. Types of Antacids As mentioned above, antacids have four types of ingredients. Within these four types, there are many different brands. Below we discuss each type, name several brands, and discuss their possible side effects. Sodium Antacids (Alka-Seltzer, Bromo-Seltzer, and Others) Sodium bicarbonate (commonly known as baking soda) is perhaps the best-known of the sodium-containing antacids. It is potent and fast-acting. As its name suggests, it is high in sodium. If youre on a salt-restricted diet, and especially if the diet is intended to treat high blood pressure (hypertension), take a sodium-containing antacid only under a doctors orders. Calcium Antacids (Tums, Alka-2, Titralac„ ¢, and Others) Antacids in the form of calcium carbonate or calcium phosphate are also potent and fast-acting. Regular or heavy doses of calcium (more than five or six times per week) can cause constipation. Heavy and extended use of this product may clog your kidneys and cut down the amount of blood they can process. Extended use of calcium antacids can also cause kidney stones. Magnesium Antacids (Maalox, Mylanta, Riopan, Gelusil, and Others) Magnesium salts come in many forms carbonate, glycinate, hydroxide, oxide, trisilicate, and aluminosilicate. it has a mild laxative effect; it can cause diarrhea. For this reason, magnesium salts are rarely used as the only active ingredients in an antacid, but are combined with aluminum, which counteracts the laxative effect. (The brand names listed above all contain magnesium-aluminum combinations.)Like calcium, magnesium may cause kidney stones if taken for a prolonged period, especially if the kidneys are functioning improperly to begin with. A serious magnesium overload in the bloodstream (hypermagnesemia) can also cause blood pressure to drop, leading to respiratory or cardiac depression a potentially dangerous decrease in lung or heart function. Antacids are medications that increase the pH balance in your stomach. A number of symptoms, including heartburn, gastritis, and gastroesophageal reflux disease (GERD), can be treated with them. In most cases, antacids start working within a few minutes. It is important to note that they may not always be necessary, and they can have serious consequences if used improperly. Aluminum Antacids (Rolaids, Alternagel , Amphojel, and Others) Salts of aluminum (hydroxide, carbonate gel, or phosphate gel) can also cause constipation. For these reasons, aluminum is usually used in combination with the other three primary ingredients.   Used heavily over an extended period, antacids containing aluminum can weaken bones, especially in people who have kidney problems. Aluminum can cause dietary phosphates, calcium, and fluoride to leave the body, eventually causing bone problems such as osteomalacia or osteoporosis. It should be emphasized that aluminum-containing antacids present virtually no danger to people who have normal kidney function and who use these products only occasionally and as directed. Uses of Antacids Antacids can be used to treat a number of common symptoms in the esophagus, stomach, and intestines. Some of these antacid uses include: Indigestion Gastritis Heartburn Gastro-esophageal reflux disease (GERD) Peptic ulcer. Indigestion Indigestion is a fuzzy word that is often used to refer to vague abdominal discomfort. It is also referred to as: Sour stomach Acid indigestion Upset stomach Acid stomach. Gastritis Gastritis is a condition that occurs when your stomach lining becomes inflamed by too much acid secretion. Heartburn Heartburn occurs when the stomachs contents, including its corrosive juices, go into reverse and come back up the esophagus (known as acid reflux or gastro- esophageal reflux). Gastro-esophageal Reflux Disease If you experience gastro esophageal reflux frequently, then you may have something called gastro esophageal reflux disease, or GERD for short. Peptic Ulcer If the location of the burning sensation is a little lower, and if it stays around formore than a few days, you could have a peptic ulcer. An ulcer is simply a sore in your stomach that keeps getting irritated by stomach acid. Side effects Excess calcium from supplements, fortified food and high-calcium diets, can cause the milk-alkali syndrome, which has serious toxicity and can be fatal. In 1915, Bertram Sippy introduced the Sippy regimen of hourly ingestion of milk and cream, the gradual addition of eggs and cooked cereal, for 10 days, combined with alkaline powders, which provided symptomatic relief for peptic ulcer disease. Over the next several decades, the Sippy regimen resulted in renal failure, alkalosis, and hypercalemia, mostly in men with peptic ulcer disease. These adverse effects were reversed when the regimen stopped, but it was fatal in some patients with protracted vomiting. Milk alkali syndrome declined in men after effective treatments were developed for peptic ulcer disease. But during the past 15 years, it has been reported in women taking calcium supplements above the recommended range of 1200 to 1500  mg daily, for prevention and treatment of osteoporosis, and is exacerbated by dehydration. Cal cium has been added to over-the-counter products, which contributes to inadvertent excessive intake. The New England Journal of Medicine reported a typical case of a woman who arrived in the emergency department vomiting and altered mental status, writhing in pain. She had consumed large quantities of chewable antacid tablets containing calcium carbonate. She gradually recovered. Compounds containing calcium may also increase calcium output in the urine, which might be associated with kidney stones. Calcium salts may cause constipation. Other adverse effects from antacids include Carbonate: regular high doses may cause alkalosis, which in turn may result in altered excretion of other drugs, and kidney stones. A chemical reaction between the carbonate and hydrochloric acid may produce carbon dioxide gas. This causes gastric distension which may not be well tolerated. Carbon dioxide formation can also lead to headaches and decreased muscle flexibility. Aluminum hydroxide: may lead to the formation of insoluble aluminium-phosphate-complexes, with a risk for hypophosphatemia and osteomalacia. Although aluminium has a low gastrointestinal absorption, accumulation may occur in the presence of renal insufficiency. Aluminium-containing drugs may cause constipation. Magnesium hydroxide: It has laxative properties. Magnesium may accumulate in patients with renal failure leading to hypermagnesemia, with cardiovascular and neurological complications. See Milk of magnesia. Sodium: increased intake of sodium may be deleterious for arterial hypertension, heart failure and many renal diseases. Side effects from antacids vary depending on individual and other medications they may be taking at the time. Those who experience side effects most commonly suffer from changes in bowel functions, such as diarrhea, constipation, or flatulence. Although reactions to any drug may vary from person to person, generally those medications that contain aluminum or calcium are the likeliest to cause constipation, those that contain magnesium are the likeliest to cause diarrhea. Some products combine these ingredients, which essentially cancels them out, to forestall unpleasant side effects. In general, people with kidney problems should probably not take antacids as this can sometimes cause a condition known as alkalosis. In other people, side effects may occur if substances such as salt, sugar, or aspirin, are added to a particular medication. As with all medications, always carefully read the product label on the package and check with your doctor or pharmacist if you have any question about potential drug interactions or side effects. Some side effects, such as constipation and diarrhea, are fairly obvious. Other more serious side effects, such as stomach or intestinal; bleeding, can be more difficult to recognize. In general, any sign of blood in the stool or the presence of vomiting is a danger sign and should be brought to the immediate attention of a physician. If your symptoms persist for more than 10 days to two weeks while you are using the medication, you should stop taking it and consult your doctor. Persistent symptoms may indicate that you have more a serious problem than occasional acid reflux. Pregnant or nursing baby should always consult your doctor before taking this medication. Generally, you should not give these medications to children under the age of 12 unless under the advice and supervision of your doctor or the package label has indicated that the product is safe for young children Antacids (The Truth About Antacid) Im sure you know of someone who suffers from heartburn on a regular basis and takes antacids like theyre candy. It might even be you. Most people think the answers to all their stomach problems can be resolved by taking over-the-counter antacids. In reality, their digestive problems typically stem from low stomach acid, very few digestive enzymes, and huge meals that were not chewed well enough. These meals cause food to sit in the digestive tract longer than they should. As a result, food ferments, causing gas and bloating when it is not properly digested. As gases rise and reach the esophagus, they cause pain in the chest that some say feels like a heart attack. Too much gas causes the valve that keeps the stomach contents out of the esophagus to stretch. This spills acid into the esophagus, causing the stinging sensation other wise known as heartburn. Taking an antacid medication may temporarily ease the burning sensation since it reduces stomach acid. When this is done, improper food digestion occurs, and then ferments. Then the whole problem starts all over again. By using antacids to control stomach acid, the stomach compensates by providing more acid. Below I have outlined common ingredients in antacids and their effects on our body. Please read carefully through them. It is amazing that, especially if taken in large doses, antacids can be harmful to your health! Aluminum salts: These salts interfere with the absorption of phosphates. This can lead to constipation, loss of appetite, weakness, and bone damage. Aluminum salts can aggravate patients with Alzheimers disease, kidney disease, those who are dehydrated, and those with certain bone disorders. Calcium salts: In excess, calcium sales can cause constipation, urinary tract disorders, headaches, mood changes, muscles weakness, and nausea. Sodium bicarbonate: This has a laxative effect. Sodium bicarbonate can also affect blood pressure and cause swollen feet and legs. In addition, antacids can interfere with the absorption of vitamins and medication, especially antibiotics. Antacids that contain magnesium can be dangerous when given to people who have a kidney disease. It can also be dangerous for those who suffer from dehydration. I have read that antacids block the vitamin B12â‚ ¬Ã‚ ¦the most vital vitamin for the human brain. Researchers believe that the lack of vitamin B12 in the brain may be one cause of Alzheimers disease. If indeed you have osteoporosis or are at risk, or if you are a child, you should never take antacids. I am in the process of putting out 10 proven tips that will reduce your heartburn within a very short period of time. I too have suffered from years and years of agonizing heartburn and it is my pleasure to share these secrets to you. Until recently, I learned the truth about antacids and some proven methods of curing heartburn. Let face it, if you are going to settle for treating heartburn instead of curing it, youll be wasting your money! This method of treatment will bring absolutely no long term effects and a possibility of esophagus cancer could occur. In our next newsletter, I will discuss 10 techniques to conquering heartburn. Antacids are medications that increase the pH balance in your stomach. A number of symptoms, including heartburn, gastritis, and gastroesophageal reflux disease (GERD), can be treated with them. In most cases, antacids start working within a few minutes. It is important to note that they may not always be necessary, and they can have serious consequences if used improperly. Is Simethicone an Antacid? Some antacids contain an ingredient called simethicone, a gastric defoaming agent that breaks up gas bubbles, making them easier to eliminate from your body. The Food and Drug Administration (FDA) says simethicone is safe and effective in combination with antacids for relief of intestinal gas associated with heartburn. Not all antacids contain simethicone. If you are looking for relief of symptoms associated with gas, read the antacids label carefully to make sure it contains simethicone. What Are Antacids Used For? Antacids can be used to treat a number of common symptoms in the esophagus, stomach, and intestines. Some of these antacid uses include: Indigestion Gastritis Heartburn Gastroesophageal reflux disease (GERD for short) Peptic ulcer. If antacids fail to relieve symptoms of any of these conditions within 10 to 15 minutes, or if symptoms are severe, you should visit your doctor.

How do deaf people use telephones? What about doorbells and alarm clock

How do deaf people use telephones? What about doorbells and alarm clocks?   Ã‚  Ã‚  Ã‚  Ã‚  There are many everyday devises that we hearing people take for granted, among these are telephones, smoke alarms, doorbells, and alarm clocks. When we look at how members of the deaf community use these everyday items we must consider that members within the community have very different communication needs, abilities, and preferences. Hard-of-hearing people for example can use a standard telephone with the addition of a headset or amplifier, while some hard-of-hearing people may prefer a TTY deaf persons rely on it, or a relay service to communicate as we (hearing people) would on a telephone. Teletype or Teletypewriter, commonly known as a TTY come in a variety to choose from. In order to use a TTY both parties must have one. Many TTYs are portable, either battery operated, or electric. TTYs are not cheap! The most basic model will cost well over one hundred dollars, and does not provide a printout. Some states will provide TTYs free to qualified residents, but if one is looking for a model with sophisticated features, they should be prepared to pay more. Some computers have built-in TTY capacity; if your computer doesn’t have this capability TTY modems are available that transform a computer into a usable TTY. With the advance of technology pocket-sized and cellular compatible TTYs are also available, cellular text messaging and text pagers are also popular but consid...

Richard Nixon and the Election of 1969 Essay -- President Richard M Ni

Richard Nixon and the Election of 1969   Ã‚  Ã‚  Ã‚  Ã‚  Richard Nixon, was born on January 9th, 1913, in Yorba Linda, California. Fifty-six years after he was born he became the 37th president of the United States. In the election Nixon only defeated the democratic candidate, Hubert Humphrey, by about 500,000 in the popular vote. Nixon is considered one of the most controversial politicians of the twentieth century. He used his political experience, his background, the communist scare of the late forties and early fifties, and some other factors to become the President of the United States.   Ã‚  Ã‚  Ã‚  Ã‚  When people are deciding whom they will vote for an important factor they look at is the candidates’ educational background. Nixon grew up in a southern California Quaker family. He was stressed about the importance of hard work and integrity. He was always a good student in school and had the chance to apply to Harvard and Yale. He had to turn down the offer though because of a family illness which caused him to stay closer to home. He decided to attend Whittner College, where he graduated second in his class. He went on to attend law school at Duke University where he graduated third in his class. It is important to have a good education because you will look much more competent in the eyes of the people voting for you. By receiving and doing very well in his education Nixon got the support he would later need to become President.   Ã‚  Ã‚  Ã‚  Ã‚  Another very important factor was Nixon’s previous experience in politics. After graduating from Duke University, Nixon joined the navy during World War II. After returning from the war Nixon jumped right into politics. He answered a Republican Party call in the newspaper. They were looking for someone to run against the five-term Democratic Congressman Jerry Voorhis. John Ehrlichman once said of Richard Nixon, â€Å"He is like a race horse specially trained to run a particular race and no good for pulling wagons. He’s for running the race to be president, and that’s what he lived for (Matusow 1).† That just gives you an idea about Nixon’s attitude. He would do whatever it took in order to win. The style of Nixon’s first campaign for congressman set the tone for the early part of his political career. An example would be that while running against Voorhis he accused him of being a communist. He even had campaign workers ma ke calls to voter... ... by Robert Finch, â€Å"He wasn’t nearly as attractive, physically, as some of the other candidates, but he was so intense; he was a strong personality. You regarded him as a comer, someone who would be effective and successful in political activity. I was impressed by his obvious political skills, his intelligence, and his drive (Strober 31).† This definitely sounds like some qualities that would make a good president and the public agreed by electing him President.   Ã‚  Ã‚  Ã‚  Ã‚  Nixon although considered one of the most controversial politicians used his political experience, his background and the communist scare of the late forties and early fifties to become President. It took Nixon about four years but eventually he put an end to the Vietnam War. He promised the American people that when he took office his highest priority would be putting an end to the horrible war. He did what he promised and deserves credit for that. Although things did not always work out for him he came back from the events a smarter man. He used his knowledge to win the election. It takes a smart man to learn from his mistakes and Nixon did that. That is why he deserved to be President of the United States.   Ã‚  Ã‚  Ã‚  Ã‚  

The Effect of Money on Frequency of Divorce Essay -- Marriage Divorce

Missing Figures INTRODUCTION Despite the fact that divorce is discussed in almost any sociology or anthropology book, no unified explanations for family instability are available. Levinson and Malone (1980: 69) state that "anthropologists have offered little in the way of trustworthy, universal explanations for divorce." The differences in cultures, traditions, and practices among societies make it almost impossible to offer general explanations for family instability. The widely held belief is that when a significant amount of money or property is exchanged, the marriage is more stable. This belief is supported by Minturn et al. (1969: 308) findings that absence of bride price, dowry, and gift exchange at marriage make divorce easier. The purpose of this paper is to investigate how the presence or absence of a marriage transaction and how marriage payments such as bride wealth and dowry affect the frequency of divorce. Definition of Marriage I began my study by looking for a definition of marriage. For I believe how people in these societies view marriage may give me an explanation on why divorce is practiced. Stephens (1963: 5) defined marriage as follows ". . .is a socially legitimate union, begun with a public announcement and undertaken with some idea of permanence; it is assumed with a more or less explicit marriage contract, which spells out reciprocal rights and obligations between spouses, and between the spouses and their future children." Similar to Stephensï ¿ ½ definition, many experts defined marriage as some sort of a permanent relationship between two people. Then, why do societies permit divorce? It can be argued that divorce serves as a way for individuals to get out of abusive and/or unhappy marriag... ...r cope with the in-laws and giving the couple more time to spend together to allow more communication. As a result, a dowry or an indirect dowry is quite effective in reducing the frequency of divorce. BIBLIOGRAPHY Cooper, Barbara M. Womenï ¿ ½s Worth and Wedding Gift Exchange in Maradi, Niger, 1907-89. Journal of African History V36, N1 (Jan, 1995): 121-141. Levinson, David and Martin J. Malone. 1980. Toward Explaining Human Culture: A Critical Review of the Findings of Worldwide Cross-cultural Research. Minturn, Leigh, Martin Grosse and Santoah Haider. 1969. Cultural Patterning of Sexual Beliefs and Behavior. Ethnology 8:301-318. Stephens, William N. 1963. The Family in Cross-cultural Perspective. New York: Holt, Rinehart and Winston. Tambiah, Stanley J. Bride Wealth and Dowry Revisited. Current Anthropology V30, N4 (Aug-Oct, 1989) 413-435.

Marketing Excellence- Nike Essay

MARKETING EXCELLENCE- NIKE The case explains how Nike successfully marketed it products by getting it endorsed through top athletes, who influence the buying decision of brands and products of others and created its brand image by associating the products with their persona. By signing the Michael Jordan and relating it air Jordan shoes to his superior performance ,it generated great revenues in a year alone, and its â€Å"just do it† ad campaign manifested brand’s attitude of self-empowerment through sports. Nike customized its marketing strategy depending upon the market as it did at the time of expansion to Europe by focussing on soccer rather than the aggressive US style ads and sponsored local club, and fortunately the Brazilian team for world cup in 1994 which they won an authenticated Nike’s image into brand representing emotion allegiance and identification due to which over next decade overseas revenue for the first time passed US revenues. It diversified the product line by acquiring a British soccer related by acquiring British company manufacturing. Soccer related footwear apparel and equipment becomes sole supplier of uniforms to professional soccer teams. At the time of Beijing Olympics, although Adidas was official sponsor, received special permission for featuring Olympic athletes in its ads and sponsored several teams and athletes that resulted into 15% higher sales in Asian region. For expansion of its product line of tennis clothing and Nike’s gold brand it signed top tennis players and Tiger Woods relatively who changed the way professional golfers get dressed. Nike showed social responsibility by helping Lance Armstrong’s campaign and spread Armstrong message of survival and will power world -wide. The recent innovation by introducing technology in shoes by entering partnership with apple is Nike+ and marketed it by hosting largest and only global virtual race. With such an effective marketing strategies Nike today enjoys 31 % market share globally and 50% in US and is the top athletic apparel and footwear manufacture in the world. MARKETING MYOPIA The case argues about how marketing myopia resulted in decline and it is still affecting the growth industries. Basically Marketing myopia is  short-sightedness in vision of the firm for achieving higher revenues by concentrating on product upgradation and neglecting customer needs and ways to satisfy them with organizations offerings through the products and services. The industries assumed themselves to be riding some automatic growth escalator and descend themselves into stagnation. The four conditions that make industries to have such assumptions are : 1) The belief that growth is assured by expanding and more affluent population. 2) The belief that there is no competitive substitute for the industry’s major products. 3) Too much faith in mass production and in the advantage of rapidly declining unit costs as output rises. 4) Preoccupation with a product that lends itself to carefully controlled scientific experimentation, improvement and manufacturing cost reduction. The railroads are in trouble for they assumed themselves to be in railroads business rather than in transportation business that stopped growth. They don’t lack opportunity but some of managerial imaginativeness and audacity that made car trucks or airplanes have. Aluminium industry has still continued to be growth industries due to efforts made for creating new customer satisfying uses. By Kaiser Aluminium and Chemical Corporation and Reynolds metals company. The Dry Cleaning, electrical utilities, grocery store led to their destruction by not responding to customer’s demands. Even the petroleum industry is very much persuaded that there is no competitive substitute for their major product gasoline. None of them are enthusiastically researching fuel cells, batteries, solar power plants which are getting increasing attention and are neglecting continuous customer needs. These industries try to discover more convincing advertising themes, more effective sales promotional drives, what the market shares of the various companies are, what people like or dislike about service station dealers and oil companies and so forth. Nobody seems as interested in probing deeply into the basic human needs that the industry might be trying to satisfy as in probing into the basic properties of the raw material that the companies work with in trying to deliver customer satisfactions.

Malaysia Airlines Corporate Policy and Strategy Essay

This assignment requires a writer to write a report of any organisation which is involved in transportation and communication industry. The aim and purpose of this report is to examine the strategic management process to one of the industries. The strategic management process will be more emphasise in this report where its importance in the organisation play an important factor in order for the organisation to grow and expand. Malaysia Airlines (MAS) have been chosen as an organisation for this report. Malaysia Airlines is a commercial air travel organisation where they provide transportation service throughout the world, specifically 850 destinations in 150 countries. The organisation company profile will explain more about the history of the organisation itself which are the founder of the organisation, the year it start its services, location, service range, revenue and turnover report. After that, a strategic analysis of the Malaysia Airlines will be explained more which includes general environment, internal environment and competitive environment. In general environment, the weakness of the organisation needs to analyse before the problems and weaknesses itself will take toll towards the organisation. The tool which is going to be used to overcome the weaknesses are pest analysis and swot analysis which consecutively serve its purposes to analyse internal and external factors. In internal environment, a situation that can impact Malaysia Airlines business will be evaluated. It is divided into two categories, value chain analysis and resource based view. Value chain analysis will be used to add value to the organisation itself while resource based view will be use to explain how the resources of the organisation can be use to become an advantage, competitively. After done doing that, strategic formulation is needed for Malaysia Airlines. A proper plan and strategy are needed to achieve the organisation main objectives. Business level strategy and corporate level strategy will be use to explain the competitive advantage and how corporate parent helps its subsidiary company to grow and expand. International strategy is also in included in the strategic formulation in order for Malaysia Airlines to develop its level of competencies and future potential in international arena. Implementation of that international strategy will take to action after evaluation and analysis. In the implementation strategy, a leader with a broad scope of  vision and mission is needed in order for the action plan to become reality. With a great leadership skill, the employees will be inspired to work more efficient to achieve the objective that had been set. All the explanation above are supported with proper references using journals, books, internet, articles and updated data from Malaysia Airlines from its company report. Lastly, a concl usion will be made to conclude all of the information from the report. 1.0 Introduction Malaysian Airline System Berhad is the primary airline of Malaysia. Malaysia Airlines (MAS) operates flights from Kuala Lumpur International Airport mainly and with a secondary hub at Kota Kinabalu and Kuching. From the report, the strategic management of Malaysia Airlines is analysed. The report is produced for Mr Mathew Teale. Most of the resources in this report are based on report and journal. Besides, articles and newspapers are also being used as the secondary resources. Gather from latest data, Malaysia Airlines has revenue worth as much as RM13 billion. In stategy management, there are Strategy Analysis, Strategy Formulation and Strategy Implementation which are the process to overcome that external factor which consist of objective to fulfil(Hambrick, 2007). Under the effect of globalization, the world has changed in every sector and those changes had influenced most of the corporation activities with obstacles to execute their strategy. A company’s finances will be affected if their management fails to formulate and implement the most efficient and suitable strategy. Strategy analysis, strategy formulation and strategy implementation are the fundamentals to solve negative factors regardless what is the problems. Company Profile Malaysia Airlines was founded in 1937 through an idea by the Alfred Holt’s Ocean Steamship Company in liverpool work together with the Imperial Airways in from Britain and Straits Steamship Company in Singapore. This had build the outcome of Malayan Airways Limited(MAL) on the same year. As usual, this airline faced different types of industrial challenges throughout these seven decades. Therefore, the company had improved and repackaged their image and services. Malaysia Airlines started their flight services originated in Subang Airport and later relocate to Kuala Lumpur  International Airport (KLIA). Malaysia Airlines serve different class of customers in society pyramid. Therfore, Malaysia Airlines provide different class of seatings which are first class, business class, and economic class. According to Malaysia Airlines Annual Report on 2012, incredible loss of RM481,457,000 was hit after the loss on 2011 which was two billion. This shows the incapabilities of management in Malaysia Airlines to manage the company. Therefore, the management needs to be rearranged and restructured. Besides, Malaysia Airlines are facing more competitors in the industry such as Airasia. To overcome this challenge, Malaysia Airlines tried to upkeep with their competitors by providing high quality of services in order to win customer’s faith and loyalty so that they could have stable coming back customers. Their strategy was a success and this can be seen when several awards are awarded by Skytrax UK and World Travel Awards. The awards are the Asia’s Leading Airline(2011), Asia’s Leading Business Class Airline (2010) and Five Star Airline (2012). Malaysia Airlines built up their image as the top airline in Malaysia by winning those award. 2.0 Strategic Analysis The process of helping a company to have further understanding regarding their external environment is what we call strategy analysis. Strategy analysis can maximize an organization’s potential, capability and interation between environment. Profit can be achieved if Malaysia Airlines execute the three strategic processes which are analysis, formulation and implementation. By doing the analysis of external evnironment and evaluating the internal environment, we are able to use the chances and discover the industrial potential in the future. 2.1 General Environment In order to help Malaysian Airlines in fitting itself to conquer the weaknesses, several analysis such as PEST, scenerio planning and SWOT are carried out. Besieds, general environment acts as a tool to identify the weakness in Malaysia Airlines which may lead to external environment that changes rapidly (Henry, 2008:41). 2.1.1 Scenario Planning Scenario planning is defined as procedure of visualizing what upcoming situation or events are probable, what their effects would be like,  and how to respond to, or benefit from,them(Business Dictionary, n.d.). Scenario planning not only can help to identify future oppoturnity, but also helps an organization to make critical decision. This can help an organization to utilize opportunity and stay away from the threat. The scenario planning is mention by Henry (2008) as a method to find changes and uncertainty in their industry and promote systematic thinking and even decision making under spontaneus situation. However, Malaysia Airlines did not do proper scenario planning which make them faced great loss as stated in their annual report 2012. As a way to stop this situation continue to grow, Malaysia Airline should really consider and think deeply of their scenario planning. Besides, the ultimate growth of Airline industry shows influence to Malaysia Airline scenario planning. Ther efore, Malaysia Airline should make use of PEST and SWOT analysis to identify deeply their market environment. 2.1.2 PEST analysis PEST analysis most commonly is used to measure a market. By doing the PEST analysis, Malaysia Airlines will link the entire four factors that may affect their business in general and competitive environment. As a Malaysian national flag airlines, it is compulsory and a must for them to follow and obey the political decision and governmental policies. Being an airline company in Malaysia, always need to cope with the taxes which have been a big obstacles especially during economy crisis. According to Malaysia Airlines annual report 2011, Malaysia Airlines had experienced a huge loss as RM400 millions even before taxation is done. This shows how pathetic and badly the situation of the company was. Furthermore, our current Prime Minister Datuk Seri NajibTun Razak announced that the minimum wage of private sectors in Penisular has been set for RM900 and RM800 for those in Sarawak. This increases the burden of Malaysia Airlines which has approximately 18,000 workers. As a way to overcome the new policy and adapted to it, Malaysia Airliens hence introduced a new rewarding plan to their workers. t. In coping with the new policy, Malaysia Airlines has announced on their strategy to offer permanent staff a maximum two years of unpaid leave only and excluding their subdiaries which are Maswings and FIrefly. Airlines biggest expenses will be the crews’ wages and fuel expenses. As global fuel price is increasing, it influenced Malaysia Airlines operating cost for sure which will directly result the loss in their profit. Besides, unstable fuel price that influenced economy will affect their shares price in stock exchange too. (sharif, Ranjbar and Arumugam , 2011). Furthermore, Malaysia Airlines had increased their flight ticket fares as a way to cover up the administration and operating cost. As the increment of ticket fares occurred, local citizens with lower or medium income holders to lessen their frequency to travel on flight. Besides, one of the undeniable factors is inflation which causes the value of money to be lowered extra money from the wages unable to do much extra occasion planning. Prior to the Asian Financial Crisis in 1997, Malaysia Airlines suffered in the massive losses of RM260million. As a way to overcome the crisis, the airlines cut a lot of routes which are unprofitable such as Brussels, Darwin, Honolulu, Madrid, Munich and Vancouver. Besides, approximately a decade later in 2011, frightening loss of RM2.52billion was â€Å"achieved† by Malaysia Airlines and breaks its historical record. This incident had push the management to terminate the flight to Surabaya, Karachi, Dubai, Johannesburg in January of the same year. The action was unable to calm the managements who later ceased the routes to Cape Town, Buenos Aires and Rome in February 2011. For social factor, we know that there are different types of people with different preference in this country, so with different culture and thinking in society, not everyone would like to use flight as their transportation option. This is due to the fear factor that stuck in their heart to feel insecure with the flight transportation. Therefore, safety is always one of the main feature to be concerned and make sure the society feel safe with their services. Safety instructions are being briefed before the flight depart every time and this can prevent chaos to occur if there is any accident occurs. Besides, insurance is also one of the option for customer to purchase in their flight ticket. This can relieve the insecurity of passengers when they choose to use Malaysia Airlines. In terms of technology, Internet has lead our world to globalization and  information explosion era. Malaysia Airlines sees this as an opportunity to promote their company services to the youth conveniently. The customers can purchase the flight tickets easily from their website rather than drive to their branches and queue up which will be even more expensive and time consuming. Hence, Malaysia Airlines is able to deduct and decrease overhead cost and their budget in extra offices and infrastructure. However, not everyone are well-skilled in using the internet and some of the rural areas in our country still lack of such services which seems common in most of the city. Besides, credit or debit card is a necessity in order to purchase from online ticketing system which also will be a obstacle for some of the senior citizens. Lastly, we shall concern about the stability of Malaysia Airlines proxy server which is overloaded sometimes. 2.1.3 SWOT Analysis SWOT analysis is a method where a structured planning can be done by evaluating the 4 factors which are strengths, weaknesses, opportunities and threats (Humprey, 2005). Malaysia Airlines can use SWOT at their own benefits to understand more about the external environment. Malaysia Airlines is a well known brand name which has become strength of this company to exploit. With its 70 years of experiences in the airline industry, this brand name has won the heart of the customers where’s loyalty is important to them. In addition, Malaysia Airlines are highly recognized by the international organisation. Plus, Malaysia Airlines are also has been supported by the Malaysian government for years. With this, they can depend on the government if they are having a financial problem or other difficulties which can benefit them. Malaysian Airlines won a lot of prestigious awards in the past 10 years and their broad network of destinations also has become their strength that led the potential and loyal customers to choose them. Thereby, with this entire strength combine, chances of Malaysia Airline to win and take control of the industry are higher. Malaysia Airlines and other companies are not excluded from the organisational weaknesses. The increasing fuel price had cause Malaysia Airlines huge loss as much as RM1.36 million.Other than that, their operating cost such as landing fees ishigherthatin which are affecting their financial. This entirely affected their profit and thus giving them problem  to be dealt with. Price war with Air Asiaalso has affected their target in controlling the local market.Since Malaysian income per capita is lower than other countries, therefore Malaysia Airlines are now focusing more with the middle and upper class customers. Malaysia Airlines has analyse its opportunities in the market. Aircraft passengers have been growing as much as 13.5% every year. By this, Malaysia Airlines are going to take this opportunity to expand their services in other countries such as China and Japan where the people over there always travel abroad. The increasing numbers of cargo industry also have become a profitable sector for Malaysia Airlines. In 2010, the increasing numbers of air cargo service has risen to 26.5%. As a result of that, Malaysia Airlines can manage to get a lot of profit in this growing industry by exploiting the opportunities and turn it into a profit. In threats, fuel price have been a problem for Malaysian Airlines for years. Inevitably, Malaysia Airlines operating cost may also increase if the fuel prices increase. Not only that, international airlines such as Cathay Pacific Airways, Singapore International Airways and Garuda Indonesia Airways are competing with Malaysia Airlines internationally and Air Asia domestically. The threat of new entrant also be a factor for Malaysia Airlines to deal with if financial institution policy changes. Lower interest rate and credit loan willallownew airliners to enter the industry. The more new airliners enter the industry; the likelihood of Malaysia Airlines to struggle in the business will be higher. In order to cope with that, Malaysia Airlines need to be more prepared. 2.2 Competitive Environment According to Mack (2010), competitive environment is defined or explained as a dynamic system for the business to compete positively in. At such, analysis technique of Porter Five Forces Framework is executed to understand the environment. 2.2.1 Porter’s Five Forces Framework Porter five forces is a framework which analyzes the industry and business strategy development to determine the competitive strength (Porter, 1979). By using this analyzing technique, Malaysia Airlines can identify the threat of new entrants. Since the needs to start an airlines company are hard,  consequently, the threat of new entrants has reduced. Furthermore, brand name is important to the customers these days. Adding to that, to go into this business not also need high capital but also need an establish brand name. Thus, rather than start an establish brand name, the new threat entrants will focus more on the loyal customer. The only new threat entrants Malaysia Airlines need to focus more are the international airlines. There are two companies that are competing against each other in the aircraft manufacturing industry which are Boeing and Airbus. Since Malaysia Airlines are choosing Boeing as their main aircraft, therefore, Boeing has no option to increase their aircraft pr ices. If Boeing increases their aircraft price, most probably Malaysia Airlines will change their aircraft to Airbus. Consequently, Malaysia Airlines can use its bargaining power of consumer to bargain the aircraft price. This undoubtedly will be an advantage to Malaysia Airlines to save their buying cost that led Boeing with no other choice to sell its aircraft to Malaysia Airlines since they’re having a tough time in competing in the aircraft manufacturing industry. The bargaining power of suppliers is depending on the numbers of alternatives the consumer has. For Malaysia Airlines, it is difficult to change to another aircraft manufacturer such as Airbus since their maintenance staff areexperienced with Boeing’s aircraft. By changing the aircraft manufacturer, Malaysia Airlines need to spend a lot of money to train their maintenance staff which and switching cost is high.Therefore, the power of suppliers cannot be a negative factor since Malaysia Airlines only rely on one aircraft manufacturer. Plus, the power of suppliers is insignificant where Malaysia Airlines has their own aircraft maintenance subsidiary company. For fuel, the bargaining power of suppliers is not really high since in Malaysia there is only little petrol organization and the price is set by the government. 2.2.2 Strategic Groups Strategic groups are used to classify or identity the companies that are having the similar business model or mixture of strategies applied. (Porter, 1980). As a well known 5 stars airlines company, Malaysia Airlines always offer various place of destinations throughout the world where Airasia only provide certain well-known and popular destination. However, Airasia as the  low cost carrier, has advantages in competition as they can always attract customers in Asia that always go for cheaper option. 2.3 Internal Environment An internal environmental analysis is an extensive review of all aspects of a company’s operations, internal guidance and mission. (wiseGEEK, n.d.). Value-chain analysis and resource-based view can be used as analysis tools. 2.3.1 Value-chain Analysis Malaysia Airlines primary income is based from logistics services and secondary activities are aircraft maintenance and technology development. By coordinate these value chain analysis activities, Malaysia Airlines can have a lower cost structure and increase the value of outcome product. By increasing the value of outcome product, Malaysia Airlines can compete better in the industry by understanding the connection between each of the value-chain activity. Additionally, a proper coordination with their union, customers and suppliers can reduce cost and adds up the bonding between customers and company itself. As its outcome, improvement of the performance in Malaysia Airlines primary and secondary activities can be achieved and higher profit can be gained in the process. . 2.3.2 Resource-based View Airline industry was slammed pretty hard globally in previous years. Terrorists attack on 11st September 2001 still horrified the hearts of passengers globally. The strong competitive environments by low cost carriers such as Airasia in Malaysia is also causing the national flag carrier to restructure their operations. Their resources such as airplanes and crews quality need to be concerned and look into deeply. As the oldest flight carrier company in Malaysia, they shall use this advantage to continue to stay at the frontline in airline industry by using its available sufficient resources efficiently with the help of government and come up with efficient strategies as a way to compete and stabilize its own potision in airline industry. . 3.0 STRATEGY FORMULATION Formulation of strategies is necessary in order for Malaysia Airlines to  achieve its mission and objectives. An excellent structure and organize strategies will beneficiary to Malaysia Airlines in competing in the airline industry. 3.1 Business Level Strategy Business level strategy is very important where it will be use as a method to develop the strategy at a maximum level. In addition, it is crucial for Malaysia Airlines to implement and adapt to this strategy because it’s a way for them to make use all of their resources and competency in the airlines industry to accomplish its corporate level strategy. 3.1.1 Industry Life Cycle In any industries, introduction, growth, maturity and decline development stages have to go through including industry products. Malaysia Airlines has gone through the introduction phase where they had been through a lot of difficulties and up and down since 1937. But unfortunately, Malaysia Airlines financial report has shown that the company is suffering from internal and external environment where they are facing profit losses. Malaysia Airlines is now in the growth stage where they are trying to impose a new efficient strategy to cover up their losses from 2008 to 2012. Malaysia Airlines profit are at the highest in 2008 as much as RM15,570,141 and decreasing slowly in the past 5 years and the lowest is in the year 2009 that decline as much as RM11,605,111. Factors that cause this financial downturn are the increasing price of the fuel, competitiveness of other airlines, poor marketing strategy and high operating cost. In coping with this matter, Malaysia Airlines is now broadening their flight destination and suspend some flight from a destination that give less profit, improve quality of service in order to create customer demand and thus progressing in the growth stage. 3.1.2 Differentiation Malaysia Airlines impose differentiation strategy by creating various types of seat class such as Economic Class, Business Class and First Class. This is to ensure that all the variety of services that being offer are affordable for the different type of customers. It is also to increase the  advantages in competing by delivering the value added product to differentiate Malaysia Airlines services from other airline competitors. Adding to that, by letting the customers choose what type of services they want, the loyalty of the customer would be increased. This shows that Malaysia Airlines are coping with price sensitivity, switching cost, higher entry barriers and threat of substitutes, in the five forces. As a result, Malaysia Airlines has successfully competed in the airline price wars that let the company to gain back profit in 2011. 3.2 Corporate Level Strategy Corporate strategy signifies actions for Malaysia Airlines to take in gaining its competitive advantage. Specifically, to help Malaysia Airlines in an advantage where they can control the market and maximise profit for a long period of time. Thus, this strategy helps Malaysia Airlines to improve its strategy and at the same time giving them a great position in controlling the market. 3.2.1 Growth Strategies Any company can practice four strategies specifically for the growing process. By now, Malaysia Airlines are targeting to penetrate the international control the local market. Malaysia Airlines are trying to use its existing services and products to increase their sales. Malaysia Airlines achieve it by strengthening the bond with their customer to keep using its airlines and at the same time bringing new customer. For that reason, Malaysia Airlines are now starting to increase their promotion using social and mass media. Other than that, Malaysia Airlines are also improving their website to become more convenient and easy with less procedure for all the customers that wish to book a ticket. In surviving in the mature market, Malaysia Airlines should prepare more for its opportunity to expand its growth. Malaysia Airlines as a pioneer and leading the local airlines industry should increase more their competitiveness in competing in the international market. Taking ASEAN countries as a first step, Malaysia Airlines should understand more each of the country geographically, culture and religions. By developing this understanding, customers will tend to choose Malaysia Airlines that in the end would increase their sales, profit  and penetrate the international market. 3.2.2 Corporate Parenting Malaysia Airlines as parent company of MAS Cargo, MASwings, MAS Aerotechnologies and etc. Malaysia Airlines as the corporate parent can achieve a lot of profit if they integrate all of its subsidiaries company as an individual business unit. Malaysia Airlines can save cost in managing all of its subsidiaries company. Not just that, a proper integration between the subsidiaries company can help Malaysia Airlines to derive its economic scale that will further move them in accomplishing their goals. Concurrently, Malaysia Airlines can help its subsidiaries company and put them into an advantage where they can make use ofMalaysia Airlines expertise and resources. As a result of that, Malaysia Airline’s subsidiaries company will be enhance in controlling their budget, making decision and planning process. Nevertheless, if any economic catastrophes occur, therefore, it will become disadvantage for Malaysia Airlines if its subsidiaries company is in the economic crisis. 3.2.3 Strategic Evaluation In following the variety formulation strategic plan, strategic evaluation is the most important part before implementing all of the strategies that been plan. The strategies will be evaluate and assess to find out its efficiency. In addition, the consistency of the strategies must be in a long term where the use of the strategies itself can benefit Malaysia Airlines in the coming years rather than being a yearly plan. It’s obvious that not all of the strategies will become a success, but at least an initiative to evaluate the plan been done in order to minimize the risk. Thus, Malaysia Airlines need to select a proper and the best strategies that can help them in realizing their goal and objectives. 3.3 International Strategy and Globalization Globalization is a worldwide issue where customer’s needs and wants are being standardized. It can cause positive and negative effect on any organization depending on how they cope and make use of the globalization itself as an advantage to them. For instance, the globalization on fuel price, landing fees and aircraft spare part prices are now standardized accordingly. But  luckily Malaysia Airlines have their own resources for these three needs where they have their own aircraft maintenance subsidiary company and support from Malaysia government.In marketing their product, Malaysia Airlines can use its global brand name to maximize marketing efficiency. For this reason, Malaysia Airlines should use this opportunity to expand their wing in the international market. Nonetheless, Malaysia Airlines also need to be aware and choose the right strategy if they want to penetrate the market. 4.0 STRATEGY IMPLEMENTATION Well plan strategies are not going to work well with an organization if it’s implemented inadequately. In getting success in implementing the strategies, Malaysia Airlines need to increase their efficiency in communication, managing their resources and improve their employee’s morale. Leadership also playsits role in making Malaysia Airlines to gain success in implementing the strategies. Therefore, all the staff in Malaysia Airlines should work together in realizing the strategies to become reality. 4.1 Strategic Leadership The leader is the only one that can determine the future of any company. Without them, the chances of any company to collapse and bankrupt will be high. That is because the needs of a leader in a company affect the path of the company whether it can generate income and be victorious or it can only make profit losses and bankruptcy in the end. Not a lot of people can be a great leader but everyone can have the traits of a leader which are visionary, inspire and drive their followers to achieve success. It can be said that Malaysia Airlines leadership has weaknesses in scenario planning that causes market share and revenue losses. For this reason, leadership of Malaysia Airlines should apply the vision trait in order to cope with changes and for the sake of the company continuity. When leaders are able to master the vision trait, it will be easier for them to collaborate, motivate, trust, and interdependence amongst their staff. Plus, the coordination and path of Malaysia Airlines will be in the same direction of achieving common objectives that may lead Malaysia Airlines to a bigger  industry. Malaysia Airlines is now operating in a competitive environment. So, the vision of leadership can’t be sluggish. Leader task is not just dealing with external factors but also playing an important role on observing employee’s attitude. Therefore, a leader should know and oblige to inspire and motivate employees if they’re lacking with something that will affect the vision of the company. Giving the employees rewards are the best thing to do in making the company vision to become a reality. Leader needs to be proactive in handling situation. The needs of keeping the vision on the right track and the same time monitoring its progress is necessary so that Malaysia Airlines will be more prepare in enduring and responding towards the changes that happen. Moreover, democratic leader is important where the leaders itself can put themselves with the employees and communicate with the employees. Encouragement and understanding can be developing with the employees if any conflict happen and then settle together as a team. By doing this, the work rate and performance of Malaysia Airlines will improve and in the end will increase the profit and maximizes the resources that they have. 4.2 Change Management Competitiveness in airlines industry has become fiercer than before. Due to that, Malaysia Airlines should be ready to embrace and adapt to changes in order to compete in the market. In achieving this, Malaysia Airlines should improve their state division management. This is because every state division especially in Sarawak is having trouble with the competitiveness from low cost airlines such as Air Asia and the new low cost airline, Malindo Air. Therefore, Malaysia Airlines should take a strategic change to their state division in coping with the external environment. Poor leadership has been one of many factors that cost their profit losses and customer loyalty. By implying a proper marketing strategy, Malaysia Airlines will be able to challenge the local airline industry. Adding to that, improvement in every managing structure in each state division is a  must since the capabilities and set of skills of each employee can be outdated under some circumstances. Thus, changes and improvements are needed in order to comply with customer’s needs and achieving goals. 4.3 Role of Systems Excellent plan strategies won’t work unless leaders and human resources play their role in implementing the strategies. 4.3.1 Organizational Structure Organizational structure is a fundamental that can affect the strategy implementation. Effective use of labor by giving specific task can contribute an advantage in competing in the industry. In general, the four organizational structures are functional, divisional, entrepreneurial and matrix. Malaysia Airlines are now using divisional structure to conduct their corporate parenting by dividing resources in each division. It is essential for them in order to gain profit. Using this structure, Malaysia Airlines are decentralizing the power of making decision to each division and that give a clearer goal to the employees to achieve. Nevertheless, the plentiful number of divisions will cost a lot and sharing of knowledge will be lesser. To respond to that, Malaysia Airlines should manage all the division under one command center by using network structure and all the information gathered need to be transmitted to headquarter. 4.3.2 Organizational Process Malaysia Airlines organizational processes are of consist of entrepreneurial and competence-building. In entrepreneurial process, employees will bemotivated by delegating some tasks to them that of course will increase their discipline and efficiency compared to strict control. In building competency, employee differences of capabilities will be given a specific task to them in order to gain trust amongst the Malaysia Airlines and the employees itself. By implementing this, a more proactive and efficient workforce can be produced in the process of achieving the goals. 4.3.3 Strategic Control Systems In improving the employee’s performance and at the same time retaining their performance, control and reward systems are a must. Well rewarded employees undoubtedly will perform very well. By implementing this, Malaysia Airlines can manage to deliver consistent services to their customers. Plus, motivated work force surely will lead Malaysia Airlines to gain profit. As a result of that, employees that perform with excellence and if the satisfaction towards their job are high, the probability of staying longer with Malaysia Airlines are also high. Thus, this will surely eliminate the cost of looking for new employees. Malaysia Airlines as corporate parent also need to use control and reward system in order to increase the motivation of the employees to achieve goals that being set. By means of giving them reward based on their performance, the employee’s tendency of performing at their best most likely will be high. By doing this, a more standardize employee performance can be achieved. In addition, controlling the employees is not necessarily being strict with them but being understanding is the greatest option to choose where employees automatically will increase their work rate that will lead Malaysia Airlines to compete vigorously in the industry. 4.3.4 Corporate Governance Corporate governance is where business is managed for the shareholder according to the right and wishes of the stakeholder. It is also where an organization is responsible for the stakeholder’s interest in the organization itself. Corporate governance ensures that the stakeholderreceives something in the forms of money or others.Malaysia Airlines should take the approach in implementing what they want to do to the stakeholder so that the stakeholder will feel secure. Openness with stakeholder is a must where company’s finance and planmust be share to win their trust. Any decisionsare made by Malaysia Airlines can affect stakeholder trust. Hence, leadership and management of the organization are responsible in balancing the needs of stakeholders. Finally, a more synchronize and efficient corporate governance is necessary in planning strategies which can fit the organizational structure that in the end  getting control of the market. Conclusion Strategic management is very important for every organisation. Small organisation to giant organisation requires strategic management to expand and improve their managing ability. Adding to that, it can also help them to compete in the industry where all the strategies can be used to cope with the industry competitiveness itself. Strategic analysis, scenario planning, PEST and SWOT analysis, Porter five forces, strategic formulation, strategic implementation; and other strategies are important to imply within the organization. Not just for the sake of getting profit, but also for long term future. All of the strategies mentioned above can help Malaysia Airlines to increase their profits and cover their losses. Not just that, the strategies also can help dealing with the external factors such as competitors, policies, and most importantly the internal environment itself. Efficiency, cost saving and opportunity exploitation can be achieved if the strategies are carried out with proper planning. In conclusion, strategic management are not just a strategy but it can make as a stepping stone to achieve success where it can be used to analyze strengths and weaknesses that surely will put Malaysia Airlines at great advantages. References Ansoff, I. (1965), corporate Strategy, McGraw-Hill, New York. Annual Report 2011. (Archive) Malaysia Airlines.p. 2. â€Å"Registered Office 3rd Floor, Administration Building 1 MAS Complex A Sultan Abdul Aziz Shah AIrport 47200 Subang Selangor DarulEhsan Malaysia† Barney, J.B., (1986a), Strategic Factor Markets: Expectations, Luck and Business Strategy. Management Science; 32, (10), pp. 1231–1241. Barney, J.B., (1986b), Organizational Culture: Can It be a Source of Sustained Competitive Advantage? Academy of Management Review; 11, (3), pp. 656–665. Barney, J.B., (2001), Is the Resource-Based Theory a Useful Perspective for Strategic Management Research? Yes. Academy of Management Review; 26, (1), pp. 41–56. 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